90East Fall 2012

The 90East Fall 2012 release is now available. For this release we have four headwear items, four tees, two crewnecks and our first BMX hardgood. First we have the new logo snapbacks which are available in a simple black or a Red Sox inspired navy and red combo. The second headwear release is our Trademark 5-panel hats. These hats are available in black or grey and feature a woven label stating who we are, what we do and where we are from. Our tee shirt release this time around consists of the Braves tee available as a baseball tee in two colorways or a regular tee in two colors. The Braves tee is inspired by the 1914 Boston Braves who came from last place in the league to sweep the world series that year. Since fall is starting we also have a logo crewneck available in two colors to keep those october nights warm. Finally, we have our first hardgood release, the Storrow handlebars which are named after a major thruway in the city of Boston. More information is available about the Storrow Bars here in our product section.

All of the new Fall 2012 goods are available here in our own online shop and at our list of selected dealers. Thank you for your continued support. -90East

90East logo Hoodie and Ganset Beanie now available

The 90East logo hoodie and Ganset beanie are now available online and in store at 153 Washington St, Somerville , MA 02143.

90East White Logo Tee + Logo Tee Restock

We are now offering the logo tee in white along with a restock of our grey logo tee. These two tees will be kept in stock year round and are available in the online shop and in store at 153 Washington st, Somerville, MA.

90East Fall/Winter 2011 release one: Away Tee & Ganset Mesh Hat

The first release from our Fall/Winter collection is now available. First we have the Away Tee which is modeled after the Boston Red Sox away jerseys, bearing a navy blue print on a grey shirt. Also we have the Ganset mesh camo hat. The hat features a 2″ 90East patch and has a mid profile fit. The new stuff is available in the online shop and in store at 153 Washington st, Somerville, MA.

90East Summer 2011: release three

90East Summer 2011 release three for August is now available. This month we have chosen to release the “Orange Line” tee and the “Win Some” tee. The Orange Line tee is our logo with an outline of an MBTA orange line subway train inside the text. This is the first in a series of tees that will each feature one of the Boston subway lines on them. The second tee is the “Win Some” tee which was hand drawn by local artist Steve Reid of Hell Hole Brand. The design is a take on the popular phrase “win some, lose some” that we changed to “win some, lose most”, which is more typical of how things usually work out.

The new tees are available in the online shop and in store at 153 Washington st, Somerville, MA.

90East Summer 2011: release two

90East Summer 2011 release Two is now available. The two items we chose to release are the Yard Tank top and the Flag tee in black and white.  The Yard tank is inspired by the color and graphics of nearby Harvard University which is home to the Harvard Square area of Cambridge. The Flag tee dawns the phrase “Made in the USA from blood, sweat and tears” which is a simple way to sum up our brand.  The new tees are available in the online shop and in store at 153 Washington st, Somerville, MA.

90East Logo Snapback Hat

The 90East logo snapback hat is now available. The hat is proudly made in the USA from 100% wool, and features the 90East logo in high quality 3d embroidery. They are now in stock at our 153 Washington St store in Somerville, MA as well as our online shop. Also they will be available at our dealers very soon. -90East

90East Spring 2011 Now Available

90East Spring 2011 products are now available in our online shop and will be at our dealers soon. In the collection you can find a new Woodland Camo colorway of the “Newbury 5 panel cap”. Also there is the “Number Tee” which represents the colors of the Boston sports teams, the Celtics and Bruins. Finally we have the “Enjoy The Ride” tee which is very simply a reminder to do so. -90East